Johnson & Johnson Wellness & Prevention

Johnson & Johnson’s Wellness & Prevention business brought HealthMedia, integrated employer wellness solutions, and the Human Performance Institute together under one roof. Each group had its own strengths and trusted relationships. The challenge was to show how those strengths worked together, giving employers and health plans a clear idea of what they could buy and why it mattered.

At Enlighten, I brought creative leadership and experience strategy together with the team’s work. David Rossiter led creative development, while designers and interaction specialists turned ideas into brand and website concepts. I asked the team to gather early WPI redesign visuals for a leadership review, even as the design was still changing. This gave senior leaders a real chance to shape the work before final decisions were made.

The brand work focused on Health Igniting Performance. This idea linked an organization’s goals to the health, energy, and motivation of its people. The creative challenge was to make that connection real and believable. A benefits leader needed a business case, while someone joining a wellness program needed to see how it could help their own life.

We created visual directions that combined aspirational energy with Johnson & Johnson’s credibility. Photos of everyday achievement, a unique color system, and expressive graphics gave the brand a human feel. The identity had to work with HealthMedia and Human Performance Institute marks, in different setups and across digital and print. These practical needs shaped the strategy as much as our creative goals.

The project produced brand direction studies, an audience-specific sitemap, enterprise wireframes, and interface studies. The client approved the sitemap, feature set, and page-template wireframes, which we handed to Global Services. That gave the implementation team an agreed structure for the enterprise experience. Human stories led into distinct solution paths, with research and thought leadership supporting the conversation.

For me, the value was in connecting all the levels. An enterprise proposition has to come through in a logo, a story, a navigation choice, and a page template. My job was to guide the cross-functional team as we turned complex business goals into creative solutions that made sense to both stakeholders and end users. I kept the brand proposition, audience paths, and page requirements connected, working closely with creative, technical, and client teams around a clear vision. That balance remains central to how I lead: enough structure to support the business and enough humanity to make the work worth someone’s attention.