Building Enterprise Storytelling Systems

Throughout my career, I’ve helped organizations translate complex products, technologies, and business strategies—including cloud, AI, and enterprise applications—into stories customers understand, trust, and act upon. I lead multidisciplinary teams across creative, content strategy, product marketing, UX, and customer experience, developing integrated campaigns that unite brand vision, technical innovation, and measurable business outcomes. I was taught that great creative direction, at its best, is focused on the team and on directing creativity rather than merely “directing the creative”. Every project is a chance to instigate, innovate, and raise the bar. Creative Direction – Executive Creative Leadership – Enterprise Campaign Strategy – Integrated Campaign Strategy – Brand Strategy – Content Strategy – Editorial Strategy – Product Marketing – Executive Communications – Messaging Systems – Digital Creative Strategy – AI-Assisted Creative Workflows – Generative AI for Creative Development – Content Systems & Scalable Storytelling – Omnichannel Experience Design – Product Launch Strategy – Audience Segmentation – Social & Paid Media Strategy – Video & Motion Storytelling – Experiential & Interactive Campaigns – Performance Creative – Creative Operations – Cross-Functional Leadership – Stakeholder Alignment – Enterprise Cloud Storytelling – AI-Enabled Campaign Operations – Accessibility & Inclusive Design – Ethical AI

Enlighten / Perficient: Digital Experience Reel — Integrated Digital Experience Reel | JT Anderson portfolio

Enlighten / Perficient: Digital Experience Reel

Integrated Digital Experience Reel

Humana Covered: Humanizing Enrollment with Documentary

Documentary Storytelling + Brand Trust

Nintendo DS: I Play for Me — Audience Strategy + Campaign Platform + Women's Gaming | JT Anderson portfolio

Nintendo DS: I Play for Me

Audience Strategy + Campaign Platform + Women's Gaming

BlackBerry Curve: Print + Digital Video + Web — Integrated Product Campaign | JT Anderson portfolio

BlackBerry Curve: Print + Digital Video + Web

Integrated Product Campaign

LeggoMyEggo.com: Redesign + Games + Scavenger Hunt — Website Redesign + Interactive Campaign UX | JT Anderson portfolio

LeggoMyEggo.com: Redesign + Games + Scavenger Hunt

Website Redesign + Interactive Campaign UX

Jimmy John’s Redesign and Ordering UX — Ordering UX + Platform Consistency | JT Anderson portfolio

Jimmy John’s Redesign and Ordering UX

Ordering UX + Platform Consistency

Rocket Digital Design + Design System: Global Launch — Design System + Digital Rebrand | JT Anderson portfolio

Rocket Digital Design + Design System: Global Launch

Design System + Digital Rebrand

thebar.com: Product Strategy + Voice UX — Voice UX + Interaction Strategy | JT Anderson portfolio

thebar.com: Product Strategy + Voice UX

Voice UX + Interaction Strategy

U-M Athletics: Recruiting Content Strategy — Recruiting Experience + Content Strategy | JT Anderson portfolio

U-M Athletics: Recruiting Content Strategy

Recruiting Experience + Content Strategy

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