Experience Strategy Across Customer, Product & Market

Across agency, consulting, and enterprise product environments, I have helped organizations translate research and business goals into customer journeys, experience frameworks, product direction, omnichannel strategies, content systems, and implementation roadmaps. My work spans market and customer research, experience strategy, product strategy, UX research, journey mapping, content and channel planning, service design, digital experience architecture, AI-enabled experiences, and cross-functional delivery. I work across product, design, research, engineering, marketing, content, analytics, and executive leadership to turn complex problems into clear strategic direction and executable systems. The through-line across these cases is connecting customer understanding to business decisions—and carrying that strategy from insight through experience design, activation, and delivery. Experience Strategy – Product Strategy – Customer Experience Strategy – Omnichannel Strategy – Digital Strategy – Market & Customer Research – Customer Journey Strategy – Content Strategy – Audience Strategy – Brand & Experience Strategy – Research Planning – Mixed-Methods Discovery – Insight Synthesis – Customer & Competitive Intelligence – Journey Mapping – Service Design – Information Architecture – Experience Architecture – Digital Product Development – Conversational UX Strategy – AI-Assisted Experience Design – Human-Centered AI – Personalization Strategy – Roadmap Development – Cross-Functional Leadership – Client Leadership – Executive Workshops & Facilitation – Stakeholder Alignment – New Business & Organic Growth – Product, Marketing, Content, Data, Design, and Technology Leadership

PatientsLikeMe: Patient Experience Strategy — Patient Experience + AI/Data Strategy | JT Anderson portfolio

PatientsLikeMe: Patient Experience Strategy

Patient Experience + AI/Data Strategy

Novocure / Optune — Oncology Experience + Omnichannel Strategy | JT Anderson portfolio

Novocure / Optune

Oncology Experience + Omnichannel Strategy

Rocket Auto / Product & Engagement Strategy — Research-Led Product Strategy | JT Anderson portfolio

Rocket Auto / Product & Engagement Strategy

Research-Led Product Strategy

Rocket: Product + Engagement Strategy — Lifecycle Strategy + Engagement | JT Anderson portfolio

Rocket: Product + Engagement Strategy

Lifecycle Strategy + Engagement

AAA Life: ExpressTerm Product Strategy + Design — D2C Product Strategy + Conversion | JT Anderson portfolio

AAA Life: ExpressTerm Product Strategy + Design

D2C Product Strategy + Conversion

The Henry Ford: Product + Content Strategy — Content Strategy + Experience Architecture | JT Anderson portfolio

The Henry Ford: Product + Content Strategy

Content Strategy + Experience Architecture

OhioHealth: Unifying Digital Brand, Content, and Care

Digital Brand + Content System + Core IA

Novant Health Now: GTM, Care-Hub UX, and Voice Agent UX — Care Access + GTM Strategy + Service UX | JT Anderson portfolio

Novant Health Now: GTM, Care-Hub UX, and Voice Agent UX

Care Access + GTM Strategy + Service UX

Presbyterian Health: Web Portal Strategy + Design — Portal Strategy + IA | JT Anderson portfolio

Presbyterian Health: Web Portal Strategy + Design

Portal Strategy + IA

Janus Capital: UX Strategy + Design — Financial UX + Content Strategy | JT Anderson portfolio

Janus Capital: UX Strategy + Design

Financial UX + Content Strategy

U-M Athletics: Recruiting Content Strategy — Recruiting Experience + Content Strategy | JT Anderson portfolio

U-M Athletics: Recruiting Content Strategy

Recruiting Experience + Content Strategy

Johnson & Johnson Product Strategy, Branding and Design — Branding + Wellness Platform + Experience Strategy | JT Anderson portfolio

Johnson & Johnson Product Strategy, Branding and Design

Branding + Wellness Platform + Experience Strategy

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